Marketing

MSSCL is marketing it’s seeds with the brand name “MAHABEEJ”, which is quite popular among the farmers since last 3 decades. Since its inception, MSSCL has been in a very consistent manner making available the seeds of hybrids and varieties of improved cultivars at reasonable prices in time and maintaining its status as market leader in seed business in Maharashtra.

SSCL caters to the extent of 50% demand of seed in Maharashtra mainly in the crops like Soyabean, Wheat, Paddy, Moog, Udid, Groundnut, Jowar, Bajra & Tur. MSSCL is handling mainly seeds of high volume and low value crops like Cereals, Oilseeds & Pulses to cater to the needs of majority of farmers as a part of social mandate. It has an extensive network of more than 1,400 dealers located even in remotest clusters of the state for providing easy access to quality seeds to the farmers.

MSSCL caters to the extent of 50% demand of seed in Maharashtra mainly in the crops like Soyabean, Wheat, Paddy, Moog, Udid, Groundnut, Jowar, Bajra & Tur. MSSCL is handling mainly seeds of high volume and low value crops like Cereals, Oilseeds & Pulses to cater to the needs of majority of farmers as a part of social mandate. It has an extensive network of more than 1,400 dealers located even in remotest clusters of the state for providing easy access to quality seeds to the farmers.

Govt. & Others Schemes
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Apart from having an all pervasive and dominant presence in Maharashtra, MSSCL has ventured to make inroads in several other states in all parts of India. It not only has intruded in seed market but also has developed brand loyalty of number of farmers in the states of M.P., Chatisgarh, A.P., Karnataka, Tamil Nadu, Punjab, Haryana, Rajasthan, Gujrat, West Bengal & Bihar.

Where the dealer network is not strong enough, MSSCL has adopted the policy of strategic networking and handholding with Government & Co-operative organizations like NAFED, SFCI, other State Seed Corporations & State OilFEDs for marketing of seeds.

Apart from the above, MSSCL has also planned to diversify its activities and enter into new area of business mainly in nursery plants, planting materials & plantlets of floriculture, horticulture, aromatic & herbal plants, bio-diesel plants, production and sale of tissue culture plants in Banana, Sugarcane & later on Bamboo. MSSCL is also marketing its high value services in the field of land scaping, garden design & development and improvement of interior aesthetics with the help of indoor ornamental plants etc.

MSSCL has initiated number of motivational schemes to develop and encourage its dealers. Apart from different types of cash incentives and rewards to dealers achieving high turnover in specific crops/varieties, annual Dealers Conferences and Star Dealer meetings are regularly organized to enthuse and inspire the dealers. The feed back about products are taken and their suggestions are followed by suitable managerial decisions regarding product mix, pricing, promotional measures, packaging & advertising.

To promote new hybrids and varieties, proposed to be launched for marketing by MSSCL, field demonstrations are organized at regional/district level to popularize these varieties amoung the farmers and dealers and disseminate the information about products and package of practices.

In case of vegetables, MSSCL has been mainly marketing OP (Open Pollinated) seeds developed by ICAR & other Research Institutions. The In-house R&D of MSSCL has made some breakthrough in development of hybrids in Okra, Bottlegourd, Brinjal & Ridgerourd which have performed quite well in the field.

Considering significant shift of farmer’s preference to Hybrids vegetabale seeds, MSSCL has made marketing tie-up with reputed transnational companies and has made available complete range of excellent and world class hybrid vegetable seeds. These hybrids have been launched for marketing after aggressive and far reaching information and advertising campaign. The main purpose of such tie-up is to make available the benefits of most advanced research in hybridization of vegetable seeds to the vegetable growing farmers.

By using the forums like APSA & World Seed Congress, MSSCL has successfully negotiated and entered into marketing tie-ups with some of the most renowned transnational seed companies of countries like US, Japan, Germany, Netherlands & Taiwan and their Indian subsidiaries. The dealers have welcomed the products as they have been launched after thorough trials in Indian agro-climatic conditions.

MSSCL has also availed APEDA license & IE CODE from Government of India and is making endeavor to export its seeds to SAARC Countries and tropical Countries of Sub Sahara Africa & Latin America

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